Qatar 2022 World Cup Bans Beer From Stadiums

Beer and sports have been inextricably linked together for decades. Major beer brands spend huge sums to be associated with a major sporting event. And until recently, it appeared the World Cup 2022 in Qatar would be no exception. However, Qatar has backed out of the deal to allow beer at their World Cup venues. Needless to say, there is likely to be some fallout from this last minute decision by the host country…

Qatar bans beer from World Cup stadiums after 11th-hour U-turn

Fifa confirms move as official beer brand says: ‘This is awkward’. Budweiser likely to regard step as a major breach of contract. The sale of alcohol is strictly controlled in Qatar, a conservative Muslim nation, but organisers had promised it would be available in match venues and in fan zones.(1)

Qatar bans sale of beer at World Cup stadiums in about-face

The move was the latest sign of the tension of staging the event, which is not just a sports tournament but also a monthlong party, in the autocratic country where the sale of alcohol is heavily restricted. It’s also a significant blow to World Cup beer sponsor Budweiser and raised questions about how much control FIFA retains over its tournament.(2)

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