Amazon Kindle needs Android, Windows Phone 7 and Google eBooks

Amazon must develop a more powerful Android and Windows Phone 7 apps.

Due to the popularity of Apple’s iPad device, it’s obvious that Amazon Kindle is expected to face an “ugly” market share next year. Aside from iPad, there are also a number of tablets that are expected to hit the stores. Tablets, as you all know, are the biggest competition of “natural” eReaders.

The Kindle for iPhone and iPad are actually a win-lose business move for Amazon. A “big win” because people still have a reason to buy eBooks via Amazon without the Kindle device, but a “big lose” too because consumers also have the reason to buy iPhone or iPad instead of Kindle.

And how can Amazon’s Kindle devices survive 2011 without losing losing more customers?

Amazon Kindle badly needs Android and Windows Phone 7 devices to compete with Apple's iBooks and Google eBooks.

In my opinion, they need to offer more “powerful” products to Android and Windows Phone 7 devices. These non-Apple operating systems are most likely the neutral zone when it comes to eReaders business. According to latest data posted on the internet, a total of 44 percent of all smartphones sold during the third quarter of this year.

A simple mathematical calculation, 44% also means millions of devices, which includes the Android tablets that are perfect for reading digital books like Samsung Galaxy Tab.

Kindle also needs Windows Phone 7. This new operating system is still not as big as Android or even the number of Kindle eReader users, but Microsoft’s new mobile operating system is very promising (after I reviewed one device), even though analysts are saying that it’s impossible for Windows Phone 7 to a get double-digit market share next year. Kindle for Windows Phone 7 is expected to arrive next year.

Aside from Android and WP7 devices, Amazon must create a big app update or a new device that is compatible with Google’s new service, the Google eBooks, because the Mountain View, California-based company has a good track record when it comes to products dissemination, and wider coverage of services. Google’s digital books are compatible with many  reading devices, including Nook devices and Sony’s Readers, Kindle’s eReader rivals.

According to a report posted last February, Kindle devices have pushed Amazon’s profits up by 71%.