Woods had no prior knowledge of Nike's Kaepernick commercial

The campaign is specially timed to mark the 30th anniversary of the company’s slogan ‘Just do it.’ A large billboard featuring the ad is seen above in New York City on Thursday

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory", the company said in a statement.

Athletic apparel companies have straddled the entertainment and cultural worlds for years partly with their emulation of black culture - think Run-DMC's Adidas shoe deal in the wake of the group's rap hit "My Adidas" and Nike's "Air Jordan" campaigns featuring Michael Jordan and Spike Lee.

The ad was first released by Nike on Monday, the Labour Day holiday in America and featured Kaepernick and the now infamous "Believe in something even if it means sacrificing everything".

"I stand with Nike, every day, all day", James said Tuesday at a Nike fashion show and awards ceremony in NY. "Our members and, for that matter, any American citizen, understands when the law enforcement profession is being insulted- we have no doubt they will make their purchases with that insult in mind". Despite the backlash, Nike reported a 31-percent increase in online sales over Labor Day weekend compared to the same period past year.

The Nike commercial, which has been criticized by United States President Donald Trump, was shown on American television during Thursday's National Football League season opener.

That line from the ad has drawn ire from groups who see Kaepernick's protest during the national anthem as disrespectful to police officers and military members, despite the fact that members of both groups have said otherwise.

Kaepernick has not played in the NFL since 2016, when he protested the treatment of minorities by police by first sitting, and later kneeling, during the national anthem.

Others have applauded the move by Nike, including golfer Tiger Woods.

Many people have been taking to social media to rip apart Carrey's celebratory artwork, as well as Nike's deal with Kaepernick. On Friday morning Trump tweeted: "What was Nike thinking?". Which is exactly what Kaepernick and Nike are doing right now. The news triggered strong reactions from Kaepernick's supporters and critics.

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