Trump attacks Nike for backing ex-football star

Serena Williams said it was sad that Colin Kaepernick had to suffer for standing up for the African American community

Kaepernick says: "Believe in something, even if it means sacrificing everything".

The protests had initially targeted police violence against people of colour but broadened into a wider protest against US President Donald Trump after he said any player who knelt during the anthem was a "son of a bitch".

Trump, who continues to suggest that the National Football League should withhold the kneeling players' salaries, said the new Nike ad was a "terrible message ... that shouldn't be sent".

Footage of Nike-endorsed stars LeBron James and Serena Williams are included.

"But I think it's a awful message that they're sending and the goal of them doing it, maybe there's a reason for them doing it", Trump told The Daily Caller. He did it by replacing Kaepernick's face with that of his father, President Donald Trump.

Nike is not backing off its polarizing Colin Kaepernick campaign. However, the decision has been met with intense controversy, with threats of boycotts and even some individuals burning their Nike gear. "Our members and, for that matter, any American citizen, understands when the law enforcement profession is being insulted - we have no doubt they will make their purchases with that insult in mind".

Separately, an analysis by Tickertags, a company that tracks the frequency of keywords on social media, found that mentions of "boycott" in conjunction with Nike were falling.

Martin has put all his current Nike items on deep discount to get rid of the stock he has on hand, but he won't be replacing that stock with any new Nike products. That policy also says teams will be fined if players are on the field and "do not stand and show respect for the flag and the Anthem".

The NFL has also supported Nike's decision.

On Wednesday, Nike posted one of it's commercials featuring Kaepernick, called "Dream Crazy".

Nike's favorability among customers may be taking a hit, at least according to one of the first polls to measure consumer sentiment in the immediate aftermath of the ad. "I mean, he did lose his job and he stood for something he wanted to stand for", said Funchess.

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