Apple revoked Valve's Steam Link app approval over 'business conflicts'

An attendee checks out a new iPhone X during an Apple launch event in Cupertino California

Gamers all around the world were excited for the future of mobile gaming on their smartphones and tablets with Valve's touted Steam Link app, but Apple being the courageous company they are have rejected the app on iOS over "business conflicts". Steam Link is available for Android devices via the Google Play Store.

Valve's new app, which is now available in beta on Android, has been banned from the App Store because of "business conflicts". However, iOS users may be left out in the cold due to a dispute between Apple and Valve.

Steam Link is Valve's streaming service, which allows you to run games installed on your PC on any other device. "Ultimately, that appeal was denied leaving the Steam Link app for iOS blocked from release". "The team here spent many hours on this project and the approval process, so we're clearly disappointed", Valve said. I was looking forward to testing out Steam in-home streaming once again on my iPad, but unless Apple changes its mind, we won't be getting that opportunity. Like Valve mentions, this is simply nothing more than a remote desktop app.

Apple is fully focused on selling apps, but allowing Steam Link on to the store means enabling a free app to be used to access thousands of games on a different platform.

This isn't the first time Apple has run foul with developers.

Why, then, is Apple happy to approve these clients but it won't approve Steam Link?

Bob O'Donnell, chief of TECHnalysis Research, said Apple's move to block steam could hurt it with users between 18 and 24 years old, more than half of whom have iPhones, according to his research. Analysts believe those purchases are among the primary drivers of revenue in Apple's services business, which includes the App Store, iCloud and Apple Music.

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