Apple co-founder Steve Wozniak leaving Facebook over privacy concerns

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Apple's co-founder Steve Wozniak becomes the latest big name to quit Facebook amidst the ongoing privacy crisis. Steve Wozniak suggested that he is even ready to pay a fee in order to protect his personal data from ads while still using Facebook. "Facebook makes a lot of advertising money off this", Wozniak told USA Today by email.

MORE: Has your data been leaked by Facebook? The problem for Facebook, however, is that the bulk of its revenue comes from selling advertisements that utilize users' personal (though anonymized) data-age, gender, location, and app activity-to enable companies to better target consumers.

Cambridge Analytica, a London-based data agency tied toPresident donald-trump's effort, acquired access to advice for an estimated 87 million Facebook users without their knowledge.

In a goodbye message, he wrote: "It's brought me more negatives than positives".

Last month, Apple CEO Tim Cook said Facebook should have fixed the problem before reaching this point. Breaking up with Facebook is not easy for the Apple Co-Founder, there he did not choose to delete his account permanently. In his words, Facebook is essentially making money on the identities and info of its users without the users seeing any of the proceeds. "I did not feel that this is what people want done to them", he said. Why pay to display your adverts for baby products to everyone that visits a site when you can pay Facebook to display them only to new parents, for example?

Wozniak leaving Facebook is the latest in a tit-for-tat snipping among Silicon Valley tech moguls. "The truth is, we could make a ton of money if we monetized our customer - if our customer was our product", Cook said.

Facebook could introduce a paid tier, Fortune noted, but that would mean poorer users would be more likely to keep having their data exploited and richer users would enjoy more privacy.

Wozniak said he didn't mind saying goodbye to his 5,000 Facebook friends.

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