Amazon discounts Prime membership for Medicaid recipients

Amazon is taking aim at Walmart by offering a 54 percent discount on Prime memberships for Medicaid recipients

Like the discount for EBT recipients, this Medicaid discount brings the monthly cost of Prime down to $5.99 per month.

Amazon Prime costs $12.99 a month, but not everyone has to pay that much for it.

Amazon said it's offering the promotion for up to four years. In cases like this, we can look at Prime as something of a loss leader for the company, with the idea being that a subscription to Prime encourages users to do more of their shopping through Amazon.

Those who want to qualify for the discount will be asked to apply and upload a photo of their Medicaid card. expanding its discounted Prime program, its latest salvo in a battle with Walmart Inc. for low-income shoppers.

"People that this opportunity are targeting are going to get that chance for the first time - and they may actually need it more".

Amazon Prime's core customers have typically been middle- and upper-class shoppers.

The cheapest option for a typical Amazon Prime member is to pay $100 a year to renew their membership on an annual basis. Amazon already has a stranglehold on wealthy shoppers: More than 70% of upper-income households-with annual income over $112,000-had Amazon Prime memberships, according to one study. The Seattle retail giant previous year introduced that discounted rate for people who receive government food assistance and have a valid Electronic Benefits Transfer card.

Medicaid provides health insurance to millions of Americans, including low-income adults, children, the elderly and people with disabilities.

Besides unlimited, fast free shipping, a Prime membership gives you unlimited access to Prime Video, Prime Music, and Prime Reading, unlimited photo storage via Prime Photos, discounts on games, early access to Amazon's Lightning Deals, and special discounts at Whole Foods. Prime membership for students is $6.49 a month.

The move could also help Amazon siphon customers from Walmart, a major competitor that's focused for years on providing services for lower-income customers.

"I think customers that have tried this plan have seen enormous value from it", he added.

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