Google pulls YouTube from Amazon devices over bitter spat with retail giant

Google Pulls You Tube From Amazon Devices Escalating Spat

Here's hoping Amazon does something similar with Google.

An Amazon spokeswoman said, " Google is setting a disappointing precedent by selectively blocking customer access to an open website". Here's hoping that both parties can come to some form of agreement soon.

This latest development is the escalation of a long-simmering conflict that first bubbled to the surface in September, when Google started to block Amazon's implementation of YouTube on the Echo Show, the company's latest voice-enabled speaker with integrated display.

Both Google and Amazon compete with each other in many areas including cloud computing and selling voice-controlled smart speakers like the Google Home and Amazon Echo Show.

Google support for YouTube on the Echo Show ended 05 December, and YouTube will no longer be available to Fire TV users from 01 January. As you can imagine, Google likely wants to have YouTube on Amazon's services, since millions of people use them and Google is all about that reach.

At issue is a perceived lack of "reciprocity" with Amazon failing to offer equal access to Google's products and services, prompting the dramatic rebuke.

The roots of the current dispute may go back to 2015 when Amazon made a decision to no longer stock the Google's popular Chromecast streaming devices.

The rare public spat between two of the world's most powerful companies highlights increasing tensions as they spread their ambitions to new products and industries.

YouTube will be pulled from the Echo Show today. In November, Amazon introduced a redesigned interface for the video streaming service, and Google said everything was A-OK.

Of course, Google is taking this quite personally and has blocked Amazon from implementing Alexa commands into its YouTube app due to a violation to the Ts & Cs.

While YouTube is no stranger to removing its services - in 2o12 it removed itself as one of the iPhone's pre-installed apps, claiming it wanted to "take back control of its app" - in this case it's a reaction to Amazon exercising its dominance of the online retail sector.

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