Victory Day for Call of Duty: WW2, Launch Sales Top $500 Million

Gamers play the video game 'Call of Duty WWII' developed by Sledgehammer Games and published by Activision during the 'Paris Games Week'

"We think this was another positive data point for the Call of Duty franchise, following the update from the United Kingdom earlier this week, with preliminary sales trending ahead of our expectations", Stifel analyst Drew Crum wrote in a note to clients Wednesday.

AM General, the company that makes Humvees, filed a lawsuit against Activision Blizzard for referencing and replicating its vehicles in the Call of Duty series without permission, Reuters reported Wednesday.

As for the future of Call of Duty, Hirshberg didn't give much away, but he did tease that there was plenty for the developers to pull from.

Do we still congratulate Activision or just let them roll around in their tubs of money at this point? This has resulted in twice as many units be sold at launch as previous year, over $500 million in sales, and a day one record for digital sales on PS4. However, after the increasingly negative response from fans regarding the futuristic approach the series kept going in, Activision appears to have instructed them to take things back to World War 2. The Activision executive added that, "It is completely amplified by the capabilities of new technology, innovations, higher graphics fidelity and it is Call of Duty: WW2 like you've never seen before".

The studio, whose first solo game was Call of Duty: Advanced Warfare, actually wanted to make a sequel to that game.

An attendee stands in front of the "Call of Duty Black Ops III" video game poster at the Sony PlayStation booth at the Electronic Entertainment Expo, or E3, in Los Angeles, California, United States, June 16, 2015.

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