Amazon Introduces Logins For Teen Shoppers

More reason to smile

As things stand, shoppers must be 18 years of age or over to buy goods through Amazon, but moving forward the internet giant will allow 13 to 17-year-olds to get their own login credentials that are associated with their parents' Amazon account.

Amazon.com, already the most popular online retailer among adults, is setting its sights on a new demographic: teenagers. Once the order is placed, the parent will receive a text or an email with the item, cost, shipping address and payment information.

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need", said Michael Carr, vice president of Amazon Households, in a statement.

Afterwards, the teen will log into the Amazon App using their own username and password. Teens can also optionally attach a note, like "this is the book I need for class", Amazon says. Parents can then allow or deny the attempt with a simple "Y" or "N" reply to the automated message. Parents who want to avoid the approval step can set a preapproved spending limit on Amazon. Teens can also be assigned pre-set spending limits per order as an alternative to having orders reviewed. They can also cancel or return orders their teens have made.

The new accounts for teens on Amazon allow parents to control their teen's purchasing while still giving them access to their own benefits.

The new monthly program totals about $65 a year, but Amazon doesn't require a yearlong commitment. To get started, parents can visit amazon.com/forteens or sign up via a text or email invitation from their teens.

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