Facebook will shut off ads for publishers that violate standards

Carolyn Everson Facebook 9175

Specifically, Facebook has spelled out what kind of publishers are and aren't allowed to make money from ads on the social networking platform.

In a bid to stop fraudulent business practices as more and more publishers join its platform, Facebook has issued new standards and guidelines for content creators to ethically earn money on its "family-friendly" network. It's a move that is created to keep the social network relatively family friendly, and Facebook also wants to address advertiser concerns about the type of content their ads appear next to.

"There have been concerns that marketers have had that are wide-ranging around digital, and we want to do everything we can to ensure that we are providing the safest environment for publishers, advertisers and for people that utilise the platform", said Ms Carolyn Everson, Facebook's vice-president of global marketing solutions.

As part of the steps to clean up the network, Facebook is coming down harder on content relating to hate speech, terrorism and violence, but appeasing advertisers is a major focus of the latest measures. For Audience Network, we expect the full list of publishers on the complete set of formats to be available by October.

The ad sales were tied to a Russian business with a history of pushing pro-Kremlin propaganda, the Washington Post reported. These standards will apply to ad placements where context could matter, including in-stream ads and Instant Articles.

"Our goal is support creators and publishers who are enriching our community", Nick Grudin, VP of Media Partnerships at Facebook, notes in a new blog post. New monetization eligibility standards make clear what is not permitted on Facebook - including clickbait and sensational content.

Content posted must now also follow strict guidelines surrounding what advertisers, and Facebook users in general, may find sensitive. If the new guidelines encourage people to post more G-rated video content, they are likely to bolster Facebook's pitch to advertisers.

Creators and publishers must have an authentic, established presence on Facebook, it said, adding these guidelines also apply to videos on Facebook and will extend to "Instant Articles" over time.

"As soon as we determine that content has breached our community standards, we remove it".

In addition, Facebook's team are also partnering with third parties such as DoubleVerify and Integral Ad Science to sure its brand safety tools and controls are serving advertiser needs. If you believe your content should be eligible, you can reach out through the appeals channel.

Facebook is also banning ads from running on content that "promotes the sale or use of illegal products, services, or activities;" promotes "the excessive consumption of alcohol, smoking, or drug use;" or contains "excessive use of derogatory language".

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