O, That's Good Soups, Sides

O That's Good! savory sides Oprah Winfrey and Kraft Heinz

Four refrigerated side dishes and four refrigerated soups like Creamy Tomato Basil (with added celery and carrots) and Baked Potato Soup (with added cauliflower) are among some the former TV host's new products.

Today, the line, which will be called O, That's Good!, officially got a launch date-and the company also gave the public a peek into what they might expect to see from Oprah at the grocery store.

Oprah Winfrey is headed to the supermarket aisle with her own line of refrigerated soups and side dishes. This product line is real, delicious food with a twist. She said she wanted to make "nutritious comfort foods more accessible to everyone". Until the venture becomes profitable, The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to those charities.

Both potato dishes include a twist of cauliflower, while the three cheese pasta includes butternut squash and the creamy pasta includes white beans.

Kraft Heinz, which has not seen sales growth since it was created in a 2015 merger, clearly hopes to capitalize on Winfrey's fame, and popularity and credibility with a broad cross-section of Americans and women in particular.

The Chicago-based food and beverage company describes the new line, sold under the "O, That's Good!" brand, as "nutritious twists" on comfort foods like mashed potatoes various soups. Its cost-cutting measures helped drive value and delivered improved profit - but it continued to be troubled by established markets like Canada, the U.S. and Europe, where the company traditionally has done most of its business. With Oprah's partnership, we're delivering unbeatable taste and quality that is sure to please everyone at the table.

The soups will retail with a suggested price of $4.99, while the sides are $4.49 suggested each, and both lines will roll out in the refrigerated sections of select grocery stores across the U.S. this October. Mealtime Stories will donate 10% of its profits, in equal portions, to Rise Against Hunger and Feeding America, according to the venture's co-owners.

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