Youtube launches in-app messaging feature for easier video sharing

London Mayor: YouTube refuses to take down gang videos threatening violence with 'Rambo knife'

YouTube initially started testing a invite based beta version of the feature with a few select users in May previous year.

"These shared videos all live in a brand new tab on your YouTube mobile app, making it easier than ever to catch up on videos your friends have shared or to show them a few of your favorites", blog informed. The new update is initially designed for the YouTube app on Android and iOS platforms. You can access it via YouTube's share button and choosing your phone's contacts list.

So instead of copy and past a video's link and send it to friends via an email or WhatsApp, users can share and privately chat about the video from within YouTube. If you want to share a video appearing on the home-screen, tap on the three dots next to the video name/caption. Last year, in September, a beta test was run by YouTube for its Community feature. The company also allows users to text along with emojis to make the conducive environment for the chatting.

Google has rolled out this feature globally to serve its goal of developing a social-friendly platform which ultimately, would help YouTube. Users can also respond to a video share with, what else, another video by pressing the reel icon and searching for the right comeback.

The ability to allowing users to chat is not an entirely new concept for YouTube.

Are you excited about this new feature from YouTube? A direct link to invite contacts has also been provided, reported NDTV. The feature was premiered in a soft launch in Canada and Latin America, but it will roll out to all users this week. To see what I mean, go to the desktop version of YouTube, find your favorite slow song, change the playback speed to 1.25x or 1.5x, and witness that composition in an entirely new light. There is also an option to respond to an existing message in the thread with another video - similar to the GIFs and videos integration within Facebook's Messenger app.

THE MAYOR of London, Sadiq Khan, has called on YouTube and its parent company Google to crack down on online videos that encourage gang violence and knife crime, urging all online platforms to do more to remove this content and prevent it from reappearing.

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