Andy Rubin's Essential phone coming to United Kingdom, likely as a network exclusive

Andy Rubin's Essential phone coming to United Kingdom, likely as a network exclusive

Essential, the consumer electronics startup from Google Android creator Andy Rubin, is undergoing some executive turnover.

The Essential Phone will be sold in the United Kingdom, western Europe, and Japan, says a report from the Financial Times.

Brian Wallace joined Essential in December to head up marketing. He's not the first one too, following Andy Fouché, Head of Communications, Business Insider reports. Prior to joining the Rubin-backed venture, he worked at Samsung on the iPhone-targeting "Next Big Thing" campaign and more recently at augmented reality startup Magic Leap. Earlier this year, the company debuted the Essential Phone, a flagship $700 smartphone with premium-tailored design (the body features a mix of ceramic and titanium) that aims to go head to head with competitors like Apple and Samsung. Essential has reportedly held talks with United Kingdom networks last week to decide on a launch date and a potential exclusive deal.

The Essential Phone comes with a 5.7 inch display with a Quad HD resolution of 2560 x 1440 pixels and the handset is powered by a Qualcomm Snapdragon 835 processor.

Read: Who Is Essential's Andy Rubin?

The Financial Times claims that Andy Rubin is already working with telecommunications companies around the world to launch the Essential Phone in the United Kingdom, other Western European countries, as well as Japan. Since missing that window, the company has remained relatively low key about the Phone. The minimalist modular phone, which was created for "trend setters and technology seekers", according to the company's chief operating officer Niccolo de Masi, was supposed to start shipping in the USA within 30 days or so from the official announcement.

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