Ken gets makeover: Cornrows, beefy bod and new skin tones

Mattel takes aim in Barbie tanning TM opposition

Mattel is introducing new dolls featuring three different body types, seven different skin tones and nine different hairstyles, including the trendy man-bun.

Men come in all shapes and sizes - so it makes sense for Mattel to introduce new, more representative Ken dolls to the lineup.

Meanwhile, earlier this year, Kim Kardashian West threw it way back to 1988, recalling her modeling debut in Barbie magazine.

Lisa McKnight, Senior Vice President of Barbie, explains: "Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie's world".

The new line of dolls are available online at starting today and will be rolling out at retailers nationwide. "So he was the post-holiday Ken", Ray Cavalluzzi, a Barbie sculptor at Mattel told GQ, noting that the company considered naming the broad body type "hefty" and "husky".

All 15 Ken dolls will be in toy stores later this year. He'll also be sporting new fashions: think skinny ties, plaid shirts and graphic tees. Barbie was revamped a year ago and was recreated in taller, shorter and curvier versions.

According to the opposition, Mattel first used "Barbie" as a trademark in connection with dolls as early as 1959.

Ken was in need of a makeover, said Jim Silver, the editor-in-chief of toy review website TTPM. Not like we'd choose a Ken exclusively based on muscles, but hey - having the option is just kind of nice.

It's your lucky day, Barbie - a whole new crop of Ken dolls are now on the market.

And American Girl started selling diabetes kits for its dolls and even added a boy doll to its collection.

Be Civil - It's OK to have a difference in opinion but there's no need to be a jerk.

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