Facebook CEO sees augmented reality's future in the camera

While it's sunk billions into virtual reality ventures via Oculus, social networking giant Facebook was all about augmented reality at its F8 conference this week.

It comes after Snap, which calls itself a "camera company", announced it was adding its popular Snapchat Lenses feature, which superimposes 3-D effects over real-world photos, to the rear-facing camera option on your smartphone. A closed beta that opens today will let developers begin experimenting with photo and video filters, games, art projects, and more. Again, once these effects have been approved, they can be used in the new Facebook camera app for images, video or Facebook Live streaming events.

In the demo on stage in front of thousands at the F8 developer conference in San Jose, Calif., Zuckerberg showed a father and two children playing with a smartphone. He said that this could lead to new features on Facebook's mobile app by the end of the year.

The keynote presentation on Tuesday also saw the launch of the Places Graph which will provide access to data on over 140 million places including public spaces and parks, to restaurants, stores and other local businesses around the world.

"A key part of that journey is making an open platform where any developer can create anything they want", Zuckerberg added.

"Over time this is going to be a really important technology", he says.

Zuckerberg maintains that "AR building blocks" like simultaneous localization and mapping (SLAM), 3D effects, and AI-driven object recognition are fundamental in creating apps with the Camera Effects platform in the future.

What: Facebook's annual developer F8 has kicked off today at San Jose's McEnery Convention Center and continues tomorrow with meetups around the world.

We'll hear more about how Facebook is using artificial intelligence in its products (this could be an expansion of Tuesday's machine learning and computer vision focus).

Earlier this month, a man from Cleveland posted on Facebook Live a video of him confessing to murder (he posted a video before showing him shooting a man).

"This isn't just about finding a Pokemon in a one-block radius", he said.

"This system already generates about one-third of all reports to the team that reviews content", Zuckerberg's said.

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