Facebook CEO wants to augment your reality

Facebook CEO Mark Zuckerberg formally announced the platform today at the company's F8 developer conference.

Facebook's new camera effects are doing much more than analysing information picked up from your camera.

Every (or almost every) year, Facebook hosts an annual developer conference where it makes announcements about the platform. In 2014, for instance, it unveiled an ad network, called Audience Network, and in 2015, it opened up Messenger to developers so they could start building features inside the standalone app.

Facebook is expected talk about bots on Messenger at F8.

It even showed off how it envisions the world could be social in VR. The company launched a 360-degree camera at F8 a year ago, and now recent rumors from Variety suggest Facebook could also launch its own VR headset - or at least the specifications for a VR headset that other companies could go on to use.

But Facebook F8 has been going on for a while.

And now that Facebook has spent a year methodically appropriating Snapchat-like features, it's taking a different philosophical approach than its smaller competitor.

Snapchat isn't going anywhere yet-it had a euphoric I.P.O.in March, and it has a comfortable $23 billion market cap today, making it more than twice as valuable as Twitter, by Wall Street's standards-but on Tuesday, Facebook sent a clear message to Spiegel and his company: we copied you once, and we'll do it again.

You can live stream the keynote at fbf8.com/watch.

Facebook recently announced multiple updates to the Messenger app, including the ability to pay for items through the app.

"Instagram's mission is to help people connect through shared experiences". Zuckerberg predicted Facebook Platform, which launched with about 65 partners and 85 apps, would become the most powerful distribution mechanism created in a generation. It would make sense - Facebook has had quite a lot of success with Messenger Lite and Facebook Lite, which now sits at 200 million users.

Not long ago, Zuckerberg was describing a similar future for virtual reality as he outlined why the company had spent $3 billion to acquire VR headset maker Oculus.

Facebook at Work or the Facebook Workplace might finally be launched for free. Both Zuckerberg and David Marcus, vice president of messaging platforms, conceded that previous efforts in some areas didn't hit the mark and cautioning that the new projects will take awhile to catch on. "All the people and the photos and videos you interact with are brought into the virtual world".

Rachel Rubin Franklin, the former head of the Sims video game franchise, said it lets you spend time with people and gives "the essence that you're really there together". New camera effects platform that may allow you to add photo and video overlays and a Places Graph that enables developers to use Facebook's location database might be on the offing.

There's a lot of technology behind even those primitive examples of AR applications, said Chief Technology Officer Mike Schroepfer.

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