IPhone 7 Continues To Dominate Most Markets

Can Nokia nudge its way back into the smartphone market

BlackBerry, which previously had its own operating system, is no longer making its own devices, licensing its brand for use on handsets running Android instead, including the new KEYone unveiled at MWC.

Only Japan bucked the trend for Windows mobiles, rising from 0.5% to 1.0%. Indeed, Kantar's Lauren Guenveur highlights the most recent Mobile World Congress, citing that companies such as Blackberry and Nokia abandoned their own platforms for Android.

In its opening statement, Kantar says: "It is clear that there will only be two smartphone ecosystems moving forward - iOS and Android". In the three months ending January 2016, Android accounted for 56.4 percent of smartphone sales in the country, which is 1.8 percentage points less than the year before.

It goes without saying that Windows phones are expected to continue declining in most markets, especially because nothing has changed in the last 12 months and with Microsoft remaining tight-lipped on its mobile vision, it is hard to believe that too many users and developers can find a good reason to stick with the platform.

The latest report from famous market research firm Kantar Worldpanel is out, and it paints an interesting picture of the smartphone market right now. The iPhone was the best-seller in urban China, but both Apple and Xiaomi continued to come under pressure from Oppo and Vivo. The platform saw a further fall in the United States of America, where it dropped 1.8 points, but remains comfortably ahead of Apple's iOS at 56.4% of the market.

HMD Global's focus on revitalizing the Nokia name seems concentrated on quality for cost.

"While these models are not expected to rival the Apple iPhone 7 or the upcoming Samsung Galaxy S8, they do compete with other mid-range devices like the Huawei P8 and P9 Lite".

iPhone 7 was a top seller in EU5 with iOS holding a 22.7 percent share - a climb of 2.4 percentage points. Android keeps growing in Urban China where it hit 83.2%, raising with 9.3% over the same period a year ago, while Apple 16.6%.

But in China, Android's share rose by a whopping 9.3pp YoY to 83.2%. iOS was the biggest loser there, falling from 25% to 16.6% across the year.

Spain has never been a strong market for Windows phones, so the YoY fall from 0.8% to 0.4% is of little effect.

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