Clare Waight Keller is Givenchy's new artistic director

Givenchy Clare Waight Keller Riccardo Tisci ChloƩ LVMH

French fashion house Givenchy has just announced - to its 7.7 million Instagram followers no less - that British designer, Clare Waight Keller is the new Artistic Director. Her appointment suggests a shift from Tisci's edge sensibilities and towards Waight Keller's romantic vision that draws inspiration from the work of Hubert de Givenchy, who's best known for his connection to style icon and muse, Audrey Hepburn.

Waight Keller had announced earlier in January her departure from Richemont-owned fashion house Chloe.

For 12 years, Riccardo Tisci came out with high-octane embellished pieces that resonated with stars like Madonna, Kim Kardashian, and Kanye West.

"I am very happy to have Clare Waight Keller join the LVMH group", Mr Bernard Arnault, chairman and chief executive of LVMH, said in the statement.

Keller becomes the first woman to head up the famous brand. The Business of Fashion writes that her success at ChloƩ "was rooted in her ability to deliver wearable, desirable garments-and perhaps most importantly, high-margin shoes and handbags-that moved at retail".

Waight Keller, whose appointment was announced on social media, takes on a post previously filled by John Galliano, Alexander McQueen and Julien Macdonald.

She will become the first woman to head up the LVMH-owned house - this news following the company's appointment of Maria Grazia Chiuri as the first woman to lead Dior a year ago.

Tisci's next role remains to be seen. The former is rumored to be going back to his Italian roots at Versace, a fitting place for his penchant for sensual, form-fitting silhouettes, while the latter's ready-to-wear has been most frequently characterized by its ease and wearability.

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