Amazon Prime Day Could Drive More than $500M In Sales: SunTrust

ChannelAdvisor, an e-commerce consultancy that advises third-party merchants selling on the Amazon platform, said that as of 9 a.m. Pacific Time sales in the Prime Day event in the USA were about the same as those seen a year ago. The objective of Amazon Prime Day is to attract new customers and generate interest in the site.

Consumers may be hoping for better deals than past year, when #PrimeDayFail became a trending topic amid complaints that the products offered were unimpressive and the best items were quickly out of stock.

This is the second year that Amazon has held Amazon Prime Day.

"I understand that some things make for amusing fodder for social media". And it is promising it will serve up 100,000 deals on the big day across nearly all product categories, including Fire tablets for $33.33 and a Samsung Blu-ray player for $49.99.

BGC Partners analyst Colin Gillis said the glitch potentially indicated a flood of demand for products on Amazon. Walmart offered free shipping to minimum orders of $35 along with other deals, and directly criticized Amazon for only offering sales to customers who pay extra. Since Prime Day a year ago, Prime Now has added 33 new metropolitan areas in six countries to the service.

However, Adobe Digital Insights indicates the main contributor to sadness in 2016 has been people having issues adding items to their cart and checking out, compared to the lack of blockbuster deals which most bummed out Prime Day commenters in 2015. Numerous deals that are available include the latest electronics, as well as the accessories that users may need, like TV stands.

In the United Kingdom, eight hours ahead of Seattle, Prime Day sales were 11 percent above last year's blowout sale.

Start early for the best deals.

New York, Texas, Florida, and Washington are the top US states engaged in Prime Day.

Amazon will also offer $30 off its Fire HD 6.

Amazon is not giving details on what will be on sale, but like a year ago, shoppers can expect just about everything to be on sale.

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